Sasak Marong Art As A Tourist Attraction for The Development of A Tourism Village Based on The Distinctive Culture

  • Hariono . Universitas Islam Negeri Mataram, Indonesia
  • Budiman . Politeknik Negeri Bali
  • Jumaidin . Universitas Islam Negeri Mataram, Indonesia

Abstract

This research is motivated by the author's attention related to Sasak art as a tourist attraction located in
Marong Village, East Praya District, Central Lombok Regency. The focus of the research studied in this thesis
are: (1) How does Sasak Marong art function as a tourist attraction based on the distinctive culture of the Sasak
Lombok Tribe (2) What is the role of the government and the community towards Sasak Marong art as a tourist
attraction for the development of a typical Sasak Lombok cultural tourism village in Marong Village, East Praya
District, Central Lombok?.
This type of research uses descriptive qualitative research. The data collection methods used are: observation,
interviews, and documentation. This is done to facilitate researchers in obtaining and compiling the data
needed. The results of this study indicate (1) the function of Sasak Marong art as a tourist attraction has three
functions in general, mamely: the function of art as a ritual, the function of art as an expression, and the function
of art as a tourist attraction. Apart from that, there are two main functions of Marong Sasak ert : practical
function and aestheatic function. Both of these functions are supporting as a tourist attraction. (2) The
government is the founder, provider and supporter while the community promotes, manages and develops
Sasak art in Marong Village.
Keywords: Art, Tourism Attraction, Village Development, Sasak Tribe Culture

Published
Jun 30, 2024
How to Cite
., Hariono; ., Budiman; ., Jumaidin. Sasak Marong Art As A Tourist Attraction for The Development of A Tourism Village Based on The Distinctive Culture. Jurnal Manajemen Pelayanan Hotel, [S.l.], v. 8, n. 1, p. 450-465, june 2024. ISSN 2614-5510. Available at: <https://mapindo.ejurnal.info/index.php/manajemen_pelayanan_hotel/article/view/299>. Date accessed: 05 oct. 2024. doi: http://dx.doi.org/10.37484/080127.
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