Sasak Marong Art As A Tourist Attraction for The Development of A Tourism Village Based on The Distinctive Culture

Abstract

This research is motivated by the author's attention related to Sasak art as a tourist attraction located in
Marong Village, East Praya District, Central Lombok Regency. The focus of the research studied in this thesis
are: (1) How does Sasak Marong art function as a tourist attraction based on the distinctive culture of the Sasak
Lombok Tribe (2) What is the role of the government and the community towards Sasak Marong art as a tourist
attraction for the development of a typical Sasak Lombok cultural tourism village in Marong Village, East Praya
District, Central Lombok?.
This type of research uses descriptive qualitative research. The data collection methods used are: observation,
interviews, and documentation. This is done to facilitate researchers in obtaining and compiling the data
needed. The results of this study indicate (1) the function of Sasak Marong art as a tourist attraction has three
functions in general, mamely: the function of art as a ritual, the function of art as an expression, and the function
of art as a tourist attraction. Apart from that, there are two main functions of Marong Sasak ert : practical
function and aestheatic function. Both of these functions are supporting as a tourist attraction. (2) The
government is the founder, provider and supporter while the community promotes, manages and develops
Sasak art in Marong Village.
Keywords: Art, Tourism Attraction, Village Development, Sasak Tribe Culture