The Role of Housewives in Running a Gondo Chips Business Based on Local Wisdom

Abstract

The development of tourist villages opens up opportunities for women to occupy various professions with a
variety of tourism service businesses. Timpag Village is one of the villages in Tabanan Regency that empowers
women in managing agricultural products, namely gondo vegetables into vegetable chips which are now a
typical food and specialty of Timpag Village. This research aims to analyze the role of women in developing
tourism icons in Timpag village and determine alternative strategies in developing gondo chips using SWOT
analysis. This research uses qualitative and quantitative descriptive data analysis techniques. Data collection
techniques were carried out through interviews with informants, observation and documentation. The
informants chosen for collecting data through interviews were community leaders and women's groups who
manage gondo chips. The research results show that housewives carry out three roles at once, namely domestic
(household), economic role (earning a living) and social role (custom). The results of the research show that
the strengths, weaknesses, opportunities and threats of the Gondo chips business product have been identified
so that it can be used as a reference in formulating a strategy and model for strengthening the Gondo chips
business product which requires the active role of the government and local community to participate in the
economic development of housewives in the villages of Timpag and The role of institutions is one of the most
important things in developing the Gondo chips business.
Keywords: Role, SWOT Analysis, Local Wisdom