Management Of Teba Majelangu As Educational Tourism in Denpasar City

Abstract

One of the natural, cultural and educational tourist attractions of Denpasar City is Subak TeBA Majelangu
Educational Tourism. However, the number of tourists who come to this place is still very low compared to
other tourist attractions in Denpasar City. Thus, the manager must make efforts to develop a strategy so that
the attraction of Subak TeBA Majelangu Educational Tourism becomes an educational tourist attraction in the
city of Denpasar in the most effective way. Therefore, the purpose of this article is to find out the strategies that
are carried out so that Subak TeBA Majelangu Educational Tourism becomes a better educational tourist
attraction in the city of Denpasar, as well as the efforts made by managers to develop this strategy. This study
used a qualitative research approach involving data collection through observation, interviews and
documentation. Data collected at the research location through the process of analyzing data, describing the
data and continued with drawing conclusions. The results showed that the Village-Owned Enterprise
(BUMDES) of Kesiman Majelangu Village and the Tourism Awareness Group (POKDARWIS) manage the
operations of Subak TeBA Majelangu Educational Tourism which is directly responsible to the village
government. Furthermore, Subak TeBA Majelangu Educational Tourism requires the right strategy to develop
it. This strategy can include developing tourism products, increasing security, increasing the potential that
characterizes Subak TeBA Majelangu Educational Tourism and developing infrastructure and facilities.
Keywords: Subak, Educational Tourism, management strategy, management efforts