Analysis of the length of stay of tourists in Mataram City

Abstract

West Nusa Tenggara (NTB) Province is one of the provinces in Indonesia which in its development is
targeted to become a national tourism gate with other provinces in the Nusa Tenggara region. NTB Province
with the tagline "Pesona Lombok Sumbawa" has a lot of potential for natural beauty and local culture for local
and foreign tourists. Despite the state of NTB tourism which is struggling from the impact of the Lombok
earthquake in 2018, the tourism sector by the Tourism Office continues to make efforts to design the
improvement and recovery of the creative industry and tourism in NTB.. The world's growing tourism sector
has a real impact on economic growth and increased foreign exchange earnings, and Indonesia is no exception.
Tourist length of stay is the number of nights or days spent by a foreign tourist outside of his or her country of
residence). This research aims to find a model to see and measure the level of willingness of tourists to stay in
a destination will be interesting and help provide an overview for stakeholders in the tourism industry. So, with
that in mind, this research method uses a quantitative approach, the population and sample in this study were
52 respondents with research locations in the city of Mataram. the results of this study indicate that 1) The
length of stay of Mataram City tourists during 2022 is 0.91 days. This has increased when compared to the
length of stay of tourists in 2021 which is around 0.87 days; 2) The average length of stay of foreign tourists in
star hotels is 1.02 days. Meanwhile, the length of stay of domestic tourists in star hotels is 0.84 days; 3) The
average length of stay of foreign tourists in non-star hotels is 0.82 days. While the length of stay of domestic
tourists in non-star hotels is 0.95 days;
Keywords: Length of Stay, Tourists, Mataram City